LIVE LIFE M-PowereD
Midol, the old kid on the block, a 80 year-old-brand, wanted to reintroduce themselves and connect with Millennials and Gen Z. Live Life M-Powered, a digital-first rebrand campaign with a modern look and sunny attitude, takes Midol from sleepy to strong ally. M-Powered is shorthand for Midol's efficacy and speaks to the empowerment that comes with Midol’s multi-symptom menstrual relief. Every month, women can slay their days.
A fluid onsite and remote collaboration between agencies and partners in Chicago, Cincinnati, New Jersey, New York, and Toronto. We shot 4 videos and and a year worth of assets in 3 days.
ECOMM ENHANCED BRAND CONTENT
Amazon / Target / Walmart / Walgreens / CVS
DESIGN AGENCY GODUTCH
PRESIDENT KRISTI VANDENBOSCH
EXECUTIVE CREATIVE DIRECTOR BERNARDO ANDRADA
ASSOCIATE CREATIVE DIRECTOR MIRKO GREENWOOD
COPYWRITER ANNA KATE ROCHE
ART DIRECTOR AMANDA ACEVEDO
GROUP ACCOUNT DIRECTOR MATT SCAPELLITI
CONTENT TEAM LEAD LINDSAY COLAVITO
PRODUCER JOLIE DOBSON
DIRECTOR CHRIS ROBINSON
PHOTOGRAPHER JEFF CARLSON