LIVE LIFE M-PowereD

Midol, the old kid on the block, a 80 year-old-brand, wanted to reintroduce themselves and connect with Millennials and Gen Z. Live Life M-Powered, a digital-first rebrand campaign with a modern look and sunny attitude, takes Midol from sleepy to strong ally. M-Powered is shorthand for Midol's efficacy and speaks to the empowerment that comes with Midol’s multi-symptom menstrual relief. Every month, women can slay their days.

A fluid onsite and remote collaboration between agencies and partners in Chicago, Cincinnati, New Jersey, New York, and Toronto. We shot 4 videos and and a year worth of assets in 3 days.

LAUNCH OLV

02132020_MIDOL_THE_PERIOD_MANIFESTO_03_8

:06s

Sharing.jpg

CAMPAIGN PHOTOGRAPHY

universe.jpg
Stills-600.png

SOCIAL ASSETS

M_02.gif
MALINDA.gif
M_03.gif
09_StopMotion-Tower_LOWRES.gif
GIF_03.gif
06_StopMotion-Complete-Pattern_LOWRES.gi
eComm_PDPs_quad_new.png

ECOMM ENHANCED BRAND CONTENT

Amazon / Target / Walmart / Walgreens / CVS

eComm Video

DESIGN AGENCY GODUTCH
AGENCY OLIVER

PRESIDENT KRISTI VANDENBOSCH
EXECUTIVE CREATIVE DIRECTOR BERNARDO ANDRADA
ASSOCIATE CREATIVE DIRECTOR MIRKO GREENWOOD

COPYWRITER ANNA KATE ROCHE
ART DIRECTOR AMANDA ACEVEDO
GROUP ACCOUNT DIRECTOR MATT SCAPELLITI
CONTENT TEAM LEAD
LINDSAY COLAVITO
PRODUCER JOLIE DOBSON

DIRECTOR CHRIS ROBINSON
PHOTOGRAPHER JEFF CARLSON