CUTS, COLOR, AND CLICKS. Headquarters Design Studio is a full-service Aveda Salon. Naturally, they set out to glam up the social circles with style and substance.

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FACEBOOK HUB Headquarters uses its Facebook page to attract new customers and connect with clientele
in-between appointments as well as share special events and news. By offering monthly retail promotions and service discounts, customers feel appreciated and share enthusiasm for their salon.

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EARTH MONTH Headquarters hosts an Earth Month fundraiser in partnership with Aveda for their clean water initiative.

Funds collected are donated to Alliance
for the Great Lakes
. Facebook posts and email blasts work with posters and in-store flyers to generate excitement, awareness, and community spririt.

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HOLIDAY OPEN HOUSE Every winter, Headquarters celebrates with friends. At their year-end open house guests can purchase Aveda gift sets, earn Pure Privilege points, and experience makeup trends. Promotion begins on Facebook early November with a "save the date." Offset printed invites given in the salon in combination with Facebook updates and emails blasts reach new and loyal customers.

HQDS FACEBOOK FAB

IN-STORE PRINT