LIVE LIFE M-PowereD
REBRAND CAMPAIGN CONCEPT, CREATIVE, OLVS, PHOTO DIRECTION, AND ECOMM
Midol no longer dominated as the go-to for treating period pain. The old kid on the block, a 80 year-old-brand, wanted to reintroduce themselves and connect with Millennials and Gen Z with a modern look and sunny attitude. Midol asked us to help launch their rebrand with a digital-first campaign. Live Life M-Powered concept, takes them from sleepy to strong ally. M-Powered is shorthand for empowerment and also speaks to Midol's efficacy. With the power of M, Midol’s multi-symptom menstrual relief, women are in control of their body and can feel like themselves during their period. And every month, women can slay their days.
A fluid onsite and remote collaboration between agencies and partners in Chicago, Cincinnati, New Jersey, New York, and Toronto. We shot 4 videos and and a year worth of assets in 3 days.
ECOMM ENHANCED BRAND CONTENT
Amazon / Target / Walmart / Walgreens / CVS
DESIGN AGENCY GODUTCH
CREATIVE DIRECTOR BERNARDO ANDRADA
ASSOCIATE CREATIVE DIRECTOR MIRKO GREENWOOD
COPYWRITER ANNA KATE ROCHE
ART DIRECTOR AMANDA ACEVEDO
DIRECTOR CHRIS ROBINSON
PHOTOGRAPHER JEFF CARLSON