LIVE LIFE M-PowereD

REBRAND CAMPAIGN CONCEPT, CREATIVE, OLVS, PHOTO DIRECTION, AND ECOMM

Midol no longer dominated as the go-to for treating period pain. The old kid on the block, a 80 year-old-brand, wanted to reintroduce themselves and connect with Millennials and Gen Z with a modern look and sunny attitude. Midol asked us to help launch their rebrand with a digital-first campaign. Live Life M-Powered concept, takes them from sleepy to strong ally. M-Powered is shorthand for empowerment and also speaks to Midol's efficacy. With the power of M, Midol’s multi-symptom menstrual relief, women are in control of their body and can feel like themselves during their period. And every month, women can slay their days.

A fluid onsite and remote collaboration between agencies and partners in Chicago, Cincinnati, New Jersey, New York, and Toronto. We shot 4 videos and and a year worth of assets in 3 days.

LAUNCH VIDEOS

02132020_MIDOL_THE_PERIOD_MANIFESTO_03_8

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CAMPAIGN PHOTOGRAPHY

SOCIAL ASSETS

ECOMM ENHANCED BRAND CONTENT

Amazon / Target / Walmart / Walgreens / CVS

eComm Video

AGENCY OLIVER
DESIGN AGENCY GODUTCH

CREATIVE DIRECTOR BERNARDO ANDRADA
ASSOCIATE CREATIVE DIRECTOR
MIRKO GREENWOOD

COPYWRITER ANNA KATE ROCHE
ART DIRECTOR AMANDA ACEVEDO

DIRECTOR CHRIS ROBINSON
PHOTOGRAPHER JEFF CARLSON

 

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