SIMPLE WINS

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Bayer simplifies life with diabetes and empowers their patients. An integrated global campaign launches— from print ads, brand logo, package redesign, TV, collateral, convention materials, brand book to website for multiple audiences and multiple channels.

USE AS DIREctED

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Put in motion as a digital 200+ page brand guideline resource— for uniformity and consistency across media as well as across borders. Brand protocol for logos, typefaces, typography, PMS colors, product shots, photography, tone, packaging, print ads, brochures and legal are annotated in this style guide.