BORN TO KILL. Award-winning concept evolves into award-winning campaign. Amevive treats psoriasis by using the body's natural killer (NK) cells to block harmful T cell formation. Now, a complicated MOA (Mechanism of Action) is effortlessly communicated.

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RX CLUB SILVER
AWARD // CAMPAIGN

2007

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RX CLUB AWARD OF EXCELLENCE // MASTER SALES AID / JOURNAL
AD / OUTDOOR

2007