CREATIVE, PHOTO DIRECTION, WEB, AND SOCIAL MEDIA
Here today, gone tomorrow. ALDI has low prices because there is no stock, what you see is what they have. Virtually no evergreen assets, working fiscal weeks ahead, and seasonal-based, produce and products were photographed by studio with little lead time. Our team nimbly created lifestyle content to promote weekly deals across ALDI's landing page, social, e-newsletters, and banners to drive engagement, in-store purchases and repeat visits. Casual, light-hearted messaging reflected their brand values—quality, curated selections, and savings—to win over budget-conscious shoppers.
DIGITAL DISPLAY ADS
AGENCY LEO BURNETT
CREATIVE DIRECTOR LAURA DAULEY
ASSOCIATE CREATIVE DIRECTOR ALAINA AFRICANO
COPYWRITER JORIE HAYNES
ART DIRECTOR AMANDA ACEVEDO